Here is an e-coupon which you can easily resist, or one you can’t not fall for when you’re hungry and are not yourself, namely one Snickers for the price of two. The people who clicked on the ad with this “amazing“ offer were not taken advantage of, instead they see a video in which a life coach expresses concern for their well-being and offers a better deal for Snickers. Hunger is indeed dangerous, and browsing the internet while starving can have bad consequences.

Joakim Borgstrom: “I love the fact that they created a whole campaign only for people who happened to click on the banners. Do you know anybody that has ever clicked on a banner online? I don’t. But I can understand that you’re confused when you’re hungry.”