Onitsuka Tiger
Amsterdam Worldwide, Amsterdam
[2.09.042]
More Info
Onitsuka Tiger: “Zodiac Race” [03:15]# To mark the 60th anniversary of Japanese sneaker brand Onitsuka Tiger, Amsterdam Worldwide has revived the ancient legend of the Asian animal zodiac signs: 13 compete in a race to secure themselves a place in the calendar comprising the 12 symbols. Playfully, the animals compete on an island shaped like an Onitsuka Tiger Sneaker, running not only against but also with one another.
- Client Onitsuka Tiger
- Ad Agency Amsterdam Worldwide, Amsterdam
- Art Director Jasper Mittelmeijer
- Copywriter Gillian Glendinning
- Production Company Panda Panther, New York
- Director Jonathan Garin , Naomi Nishimura