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Onitsuka Tiger

Amsterdam Worldwide, Amsterdam

[2.09.133]

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Poster promoting the 60th anniversary of the Onitsuka Tiger brand. Centerpiece of the campaign is the hand-built one-metrelong Zodiac Race sneaker. Point of departure is the Zodiac legend, which tells how 13 animals raced against each other to secure a spot in the Zodiac Calendar.

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Poster promoting the 60th anniversary of the Onitsuka Tiger brand. Centerpiece of the campaign is the hand-built one-metrelong Zodiac Race sneaker. Point of departure is the Zodiac legend, which tells how 13 animals raced against each other to secure a spot in the Zodiac Calendar.

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