Opel
Lowe Deutschland, Hamburg
[1.94.062]
More Info
“Nußknacker” [00:20] + “Tauben” [00:30]#
A campaign for the Opel Corsa with a fairy tale theme about it. “The hardest nut to crack at the ADAC (German automobile association) crash test,” a VO announces and we see a close up of a nut being cracked. Out rolls the Opel Corsa, which got the best results in its category. In “Tauben,” a flock of pigeons descends upon a host of colorful tiny cars driving this way and that. VO: “Once upon a time there were the readers of “Auto Motor Sport” (a German motoring magazine). They were to select the best of all the small cars.” We see the pigeons picking up various of the miniature cars and swallowing them, then choosing a tiny red one and seeing it down in a silver bowl. A close-up reveals that it is the Opel Corsa which was voted best in its category by the readers of this magazine.
- Client Opel
- Ad Agency Lowe Deutschland, Hamburg
- Art Director Uwe Duvendach
- Copywriter Arwed Guenther
- Production Company G.M.F., Hamburg
- Director Colin Chilvers
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