A study in mindfulness from the house of Heineken. Strangers with highly contrasting opinions were paired off and tasked with the job of assembling a bar. Once the job had been completed, they were free to
either discuss their differences over a beer or simply go their separate ways once again.

Eva Santos: “The experiment format is not new, we’ve spent years using it in advertising to generate viral pieces. But I’d never seen one so well done, so interesting and entertaining to watch, and that concluded so well with the brand and its value.”