The multifunctionality of mobile phones
means that customers can use them in a
whole host of different ways. In this
commercial for French mobile operator
Orange, there is, in fact, no limit to the
possible uses. While walking along the
street, the protagonist is caught up first
in a soccer match, then a team of reporters
doing a shoot, an alien attack and,
finally, a pop concert. From news about
sport to the cinema, and from TV to
music – everything can now be delivered
direct to the mobile of an Orange subscriber.