Orange “Belonging” (01:00) #
In this commercial for Orange broadband
and mobile networks, the focus is on the
importance of staying in touch with one’s
loved ones. We all know the grim side of
this – all those constantly ringing mobiles
in public spaces, the nuisance and embarrassment of involuntarily having to listen
in on the unspeakable intimacies of total
strangers. Yet this brilliantly made spot –
set on a huge meadow in which the protagonist’s friends and relatives miraculously appear and just as quickly disappear – is a joy to behold. Pay-off: “People
are good together.”