Orange “Hide & Seek” : 1’
In this new “The future’s bright” spot, Orange again focuses on shared characteristics. The protagonists in the spot are not children playing hide-and-seek but single socks that have come up with some very clever hiding places. The sock out searching, for example, fails to discover either its playmate disguised as a tie or the one posing as a fish in the aquarium. Yet, as the voice from the off reminds us, being found can be even more fun than finding ever new places to hide. Pay-off: “Share. Orange.”