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Wieden + Kennedy, London

[1.07.044]

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”Orange “Illumination” (01:10) #
In this commercial for Orange, all the
lights of a small town indulge in a little
bit of fun. Anything and everything able,
in whatever form, to glow comes together to stage a veritable dance of joy to the
strains of harp music. Even the alarm
clock of a man slumbering deep in sleep
is lit up like a Christmas tree, while storefront displays look like Catherine wheels,
and street lamps glow in garish shades.
“No matter how hard you work, there is
always room for fun,” the voiceover explains. “Play” is the name of the game at
Orange.

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”Orange “Illumination” (01:10) # In this commercial for Orange, all the lights of a small town indulge in a little bit of fun. Anything and everything able, in whatever form, to glow comes together to stage a veritable dance of joy to the strains of harp music. Even the alarm clock of a man slumbering deep in sleep is lit up like a Christmas tree, while storefront displays look like Catherine wheels, and street lamps glow in garish shades. “No matter how hard you work, there is always room for fun,” the voiceover explains. “Play” is the name of the game at Orange.

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