Orange “Kids Drawing” (00:40) #
In this commercial, in which production
company Partizan brings children’s drawings
to life, Orange turns its attentions
to its youngest, yet obviously highly demanding,
target group for its new product,
the Livebox. The voice of the little
artist from the off tells us about all things
he would expect such a “box” to provide,
giving free rein to his imagination in the
process. Yet the super enlightens us:
“Kids today have no imagination.” After
all, everything described is already available
– in the Livebox from Orange, which
combines internet, TV and mobile phone.