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Orangina

Young & Rubicam (Y&R), Paris

[1.04.130]

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Orangina “Discotheque man” (00:30) + “Origina Light Party” (00:20)# The popular French soft drink has to be shaken before consumption, as every-body knows, in order to stir up the pulp at the bottom. Looks as if Orangina came up with a scurrilous way of presenting this fact. The pulp consists of countless tiny manikin who can’t wait to be shaken, as their motto is “Party, party, party”. Which naturally also infects every consumer of the beverage. Therefore: Get the party started!

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Orangina "Discotheque man" (00:30) + "Origina Light Party" (00:20)# The popular French soft drink has to be shaken before consumption, as every-body knows, in order to stir up the pulp at the bottom. Looks as if Orangina came up with a scurrilous way of presenting this fact. The pulp consists of countless tiny manikin who can't wait to be shaken, as their motto is "Party, party, party". Which naturally also infects every consumer of the beverage. Therefore: Get the party started!

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