
Orangina
Young & Rubicam (Y&R), Paris
[1.04.130]
More Info
Orangina “Discotheque man” (00:30) + “Origina Light Party” (00:20)# The popular French soft drink has to be shaken before consumption, as every-body knows, in order to stir up the pulp at the bottom. Looks as if Orangina came up with a scurrilous way of presenting this fact. The pulp consists of countless tiny manikin who can’t wait to be shaken, as their motto is “Party, party, party”. Which naturally also infects every consumer of the beverage. Therefore: Get the party started!
- Client Orangina
- Ad Agency Young & Rubicam (Y&R), Paris
- Art Director Gilles Menet
- Copywriter Ugo Fossa
- Production Company Quad, Paris
- Director Rémy Belvaux
More: Young & Rubicam (Y&R) Paris
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