Oswald Andrade School
Young & Rubicam (Y&R), São Paulo
[5.19.084]
More Info
Cyberbuylling also hurts for real. This anti-cyberbullying campaign for the Oswald Andrade School uses over 7,000 emojis to create the wounds in the ad, showing the damage cyberbullying can cause.
- Client Oswald Andrade School
- Ad Agency Young & Rubicam (Y&R), São Paulo
- Creative Director Rafael Gil, Rafael Pitanguy, Rodrigo Almeida
- Art Director Rafael Gil, Pedro Coelho
- Copywriter Rodrigo Almeida
- Photographer Lumini Fotografia, Belo Horizonte
- Illustrator Rafael Gil
- Digital Artist Rafael Gil, Boreal, Sao Paulo
More: Young & Rubicam (Y&R) São Paulo
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