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Otto

Heimat, Berlin

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Otto “Precious Time”
Life in this animated spot from Otto is played out on outsized clock hands ticking ever faster.
At a variety of different levels, we see figures stuck in the same old rut – day in, day out. With a little effort, however, they are able to escape this seemingly merciless treadmill and reunite as a family Time, says Otto, is the most valuable thing we can give each other, thus echoing the similar sentiments expressed in commercials from Edeka and Sainsbury’s.

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Otto “Precious Time” Life in this animated spot from Otto is played out on outsized clock hands ticking ever faster. At a variety of different levels, we see figures stuck in the same old rut – day in, day out. With a little effort, however, they are able to escape this seemingly merciless treadmill and reunite as a family Time, says Otto, is the most valuable thing we can give each other, thus echoing the similar sentiments expressed in commercials from Edeka and Sainsbury’s.

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