Those seeking to be a genuine rocker need just three things: a decent sound system, a rock station, and a patient mother who, in this spot for OUI FM displays quite remarkable ingenuity. After her son fails to hear a single word when she tells him dinner is ready, one might be tempted to believe that she has simply had enough of him, and is driving off in her car in a state of exasperation. Yet her destination is the radio station’s studio, from where she broadcasts the message to her pubescent offspring, who, for his part, is visibly impressed by his “cool” mum.