
Ouigo
Rosapark, Paris
[4.19.055]
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Ouigo “20 Years”#
All of those things people in their twenties get up to: stealing glasses from bars, washing clothes in the bathtub, loading up on ketchup each time they’re at McDonald’s, saving change to be able to gas up the car, eating more instant noodles than one really ought to, and so on, in order to save as much money as possible … An amusing commercial to promote Ouigo’s low-cost rail fares. “You’re already doing so much to slash costs,” says the ad, “you simply have to grab the chance to travel high-speed starting from just € 19.”
- Client Ouigo
- Ad Agency Rosapark, Paris
- Creative Director Gilles Fichteberg, Jean-Francois Sacco
- Art Director Julien Saurin
- Copywriter Nicolas Gadesaude
- Production Company Standard Films
- Director Alice Moitié
More: Rosapark Paris
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