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We created PATRIMONIO, the brand for a new entertainment venue in Manizales, located in the heart of Colombia; a city that, thanks to its small size and population, still preserves the traditions of its ancestors—something that large cities lose as more foreigners arrive every day. So, we delved into its music, traditional cuisine, and countless details that, together, revealed an eclectic culture, rich in textures and shapes. We translated all of this into beautiful prints that became the centerpiece of the brand’s launch campaign.