Out There
CAA Marketing, Los Angeles
[5.16.002]
More Info
Outerwear producer Canada Goose takes true events – polar bear attacks, plane engine failures, etc. – upon which to base a series of stories, accompanied by photos in a slide format, about people facing extreme situations. A short film links each of the stories told.
Christian Daul: “I especially like how the narrative video is connected with the real story pieces. It feels very smooth and surprisingly organic. That´s how the future of transmedia storytelling (albeit in the same medium) should look like.”
- Client Canada Goose
- Ad Agency CAA Marketing, Los Angeles
- Production Company Spot Welders
- Director Paul Haggis
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