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Publicis Conseil, Paris

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It is a well-known fact that in women´s magazines they always advertise for the prettiest plants. (In French, “plante” is not only a world for “plant” but also an affectionate – if slightly sexist – term for a pretty woman.”) Claim: There´s a whole lot of Africa in these fruits.

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It is a well-known fact that in women´s magazines they always advertise for the prettiest plants. (In French, "plante" is not only a world for "plant" but also an affectionate - if slightly sexist - term for a pretty woman.") Claim: There´s a whole lot of Africa in these fruits.

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