Oxfam
Leo Burnett, London
[1.08.041]
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Oxfam Unwrapped “Oxfam Unwrapped Christmas Campaign” (01:00) #
This Christmas spot opens on a rainy day
and the question as to “Why?” All manner
of celebrities – from Hellen Mirren through
Helena Bonham-Carter to Will Young –
reveal themselves to have been unhappy
with the gifts they were given, publicly expressing their disappointment with the
gift still in their hands. From fluffy pink
pig to a singing fish – everything is
included. In entertaining style, the charity
shops run by Oxfam show that even if the
gift was “inappropriate,” one has at least
done something for people in need by
buying it there.
- Client Oxfam
- Ad Agency Leo Burnett, London
- Art Director Jonathan Burley
- Copywriter Jim Bolton
- Production Company Vital @ Weilands, London
- Director Jon Greenhalgh