Panasonic Lumix: “Climber” [00:30]# A slightly macabre spot highlighting the resilience of the Lumix camera. A climber is out in the mountains – and the scenery all around is breathtaking. But what is that strange clicking sound? It is coming from the camera held by one of the paramedics, who is flicking through one image to the next. The pictures are all that is left from the hiking trip, the climber apparently having plunged to his death from the rocky terrain. Super: “The tough new Lumix.”