Panasonic
The Campaign Palace/Red Cell, Darlinghurst, Sydney
[5.10.101]
More Info
Panasonic: “Black” [00:30]# This animated spot for a new Panasonic TV, in which a poem is also recited, teaches us that not everything which is black has to be bad. We are told to simply forget black sheep, the bogeyman, black, blood-sucking bats, or the black market. Without darkness, there is no light, which in this case is very colorful. The black Panasonic screens make colors look even brighter. Super: “Neoplasma. Blacker Blacks – Brighter Colours.”
- Client Panasonic
- Ad Agency The Campaign Palace/Red Cell, Darlinghurst, Sydney
- Art Director Nic Buckingham
- Copywriter Hywel James
- Production Company Nexus Productions, London
- Director Smith & Foulkes