(Pantene) Procter & Gamble
Grey, New York
[3.17.144]
More Info
Pantene “Strong Is Beautiful”
A celebration of African American hairstyles
encouraging women to be proud in the face of
prejudice. “To think that beauty is only sleek or
wavy is crazy,” is just one line in the rap-style
track that accompanies images of women
sporting Afros, impressive updos, and a range
of other styles. “Every strand is testimony to our
history,” the Pantene spot concludes.
- Client (Pantene) Procter & Gamble
- Ad Agency Grey, New York
- Creative Director Arturo Macouzet , Joanna Carver , Thom Hackett
- Art Director Arturo Macouzet , Emily Pracher
- Copywriter Thom Hackett