(Pantene) Procter & Gamble
BBDO Guerrero/Proximity, Makati City
[1.14.017]
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Pantene ProV: “Labels Against Women” [01:00]# This ad for Pantene shampoo defiantly tackles the issue of how women in the workplace are labeled. Each scene displays a double standard applied in a work environment.
- Client (Pantene) Procter & Gamble
- Ad Agency BBDO Guerrero/Proximity, Makati City
- Creative Director Tin Sanchez , Dale Lopez , Donna Dimayuga
- Art Director Isai Martinez , Liz Castañeda
- Copywriter Lauren Lim
- Production Company Filmex
- Director Simon Cracknell