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A mural created by artist Florence Burns, who is herself disabled, to go alongside the Channel 4 Paralympic Games OOH campaign.

Situated at Village Underground in Shoreditch, London, it echoes the sentiment of the poster campaign, showing a Paralympic athlete striking through the patronising section of a statement. The mural was created with experiential agency Fever and painted by Global Street Art.

Research commissioned by Channel 4, showed that 59% of people said they watch the Paralympic Games to “see athletes overcoming their disabilities” whereas just 37% say they watch the Paralympics for “exciting sporting competition”.