Parker’s
Lunar BBDO, London
[2.07.041]
More Info
Parker’s “Dodgy Dealer” (00:50) #
A used-car salesman who lives up to the
lousy reputation his profession enjoys is
shown in this animated commercial for
Parker’s. To accordion music, the subtitle
inserts are used to expose the string of lies
mouthed by the puppet playing the usedcar dealer. The fully automatic a/c system
that comes with the ultimate family saloon
is really nothing but a simple window,
and the bargain vehicle with only one
previous and careful owner has already
crashed five times. Viewers are urgently
advised not to test drive the car. Tagline
for the online platform of car dealer Parker’s: “Take yourself to parkers.co.uk.”
- Client Parker's
- Ad Agency Lunar BBDO, London
- Art Director Alexandre Holder
- Copywriter Oliver Kellett
- Production Company Therapy Films Ltd, London
- Director Christian Bevilacqua