Parmalat
Publicis, Milan
[1.10.014]
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Parmalat Low Fat Milk: “Trailer” [00:40]# A young guy gets out of an RV that would appear to be of 1970s vintage and pours himself a glass of milk. While doing so, he bids farewell to his parents, his uncle, his aunt, the grandparents, a variety of friends, and his dog, all of whom call to him from inside. How can it be that so many people fit inside an RV? Because they all drink low-fat milk from Parmalat! Super: “Stay slim. Drink Low Fat Milk.”
- Client Parmalat
- Ad Agency Publicis, Milan
- Art Director Vincenzo Gasbarro
- Copywriter Luca Scotto di Carlo
- Production Company Les Enfants, Milan
- Director Vincenzo Gasbarro