Passengerzzz
Havas HOY, Mexico City
[02.24.088]
More Info
To illustrate the impressive range of the new electric MG SZ with a single image, we aimed to capture the reality of a long road trip. In this scenario, the passengers are the first to run out of battery, while after traveling many hundreds of kilometers, the 100% electric MG SZ continues effortlessly, thanks to its exceptional autonomy.
- Client MG Mexico
- Ad Agency Havas HOY, Mexico City
- Creative Director Jairo Lezaca, Pablo Naval
- Art Director Norma Carmona, Roberto Cuevas
- Copywriter Jairo Lezaca, Pablo Naval
- Photographer Gustavo Dueñas
- Producer Paula Sommerz