Pathé cinemas
Ogilvy & Mather, Amsterdam
[1.17.097]
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Pathé Cinemas
A bank heist that seems to be going a little wrong … When the hostages are told to stick up their hands, they are prevented from doing so by an invisible “glass ceiling.” Gradually, in fact, the whole room begins to contract, causing the scene to shrink to mini-frame dimensions.
Pay-off: No film ever got better by being small.
Make it big. TVC for Pathé cinemas.
- Client Pathé cinemas
- Ad Agency Ogilvy & Mather, Amsterdam
- Creative Director Peter Van Rij, Martijn Van Marle
- Art Director Jurriaan van Bokhoven
- Copywriter Jesse Ridder
- Production Company HALAL
- Director Benny Vandendriessche
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