The Big Issue is a British magazine sold by homeless people and this
campaign by FCB Inferno is designed to make the paper reusable or
more accurately “resellable”. With the help of digital bank Monzo, each
copy will include a QR code, which can be scanned by a person you
pass the magazine to in order so they can pay for it again. This way the
people in need selling the magazines, can get more financial support
as the money will go directly into their Monzo accounts.

Paco Conde: “Magazine readers have decreased dramatically in the last
few years. This fact is directly affecting Big Issue vendors. Pay It Forward
is a very clever way to turn a problem into a business opportunity using
a very simple technique that can make a difference for those who don’t
have a home.”