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Pay Per Beer
Africa, São Paulo
[1.20.002]
More Info
A combination of revolutionary e-commerce and the most analog technology. It’s a tool that allows pay-per-view football fans to buy beer simultaneously and in the same way. Only two clicks away on the remote control stands the delivery of beer in cans custom-designed with your favourite team’s colours. Important to mention that they will be delivered within an hour, just in time to enjoy with the game.
Joakim Borgstrom: “Great insight. Great opportunity. Great idea. Great pay per view integration. Great name. Great results. This idea should be rolled out globally. Millions of football fans will be grateful. Beer it!”
- Client AB-INBEV, Brahma Beer
- Ad Agency Africa, São Paulo
- Creative Director Sergio Gordilho, Matías Menéndez
- Art Director Sergio Gordilho, Maso Correa Heck
- Copywriter Nicholas Bergantin
- Production Company PBA Cinema
- Director Santiago Dulce
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