![PBS](https://www.luerzersarchive.com/wp-content/uploads/2003/04/28635.jpg)
PBS
Fallon, Minneapolis
[4.03.141]
More Info
PBS “Fish” (01:00)# The urge for freedom felt by a fish who has only ever seen the inside of his circular glass aquarium inspires him to courageously leave his transparent prison on a quest for his true origins. The very cleverly animated spot shows, for instance, how the little guy jumps into a drinking water container that gets loaded onto a truck destined for its “natural habitat”. The commercial is most probably trying to get the message across that PBS TV programmes inspire their viewers to realize their dreams.
- Client PBS
- Ad Agency Fallon, Minneapolis
- Art Director Gerard Caputo
- Copywriter Mike Gibbs
- Production Company Independent, Santa Monica
- Director Alfonso Cuaron
More: Fallon Minneapolis
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