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Peace Collective

Zulu Alpha Kilo, Toronto

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Peace Collective “#UnravelHate”#
Aren’t we all long sick of seeing that red MAGA (Make America Great Again) hat? So indeed is clothing brand Peace Collective, and to show what they represent – namely acceptance – they unpicked the logos from the hats stitch-by-stitch to create a new lettering: “Welcome to Canada.” In the ad, we see refugees from a variety of warravaged countries saying how pleased and accepted the newly lettered hats make them feel.

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Peace Collective “#UnravelHate”# Aren’t we all long sick of seeing that red MAGA (Make America Great Again) hat? So indeed is clothing brand Peace Collective, and to show what they represent – namely acceptance – they unpicked the logos from the hats stitch-by-stitch to create a new lettering: “Welcome to Canada.” In the ad, we see refugees from a variety of warravaged countries saying how pleased and accepted the newly lettered hats make them feel.

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