Pedigree
TBWA, Toronto
[3.10.163]
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Pedigree Vitality: “Catch” [01:30]# A dog biscuit flies through the air, and a number of dogs jump up to try and catch it. What would normally be considered an unspectacular event is transformed by Pedigree into a seemingly infinite aesthetic moment in which the craving for the biscuit is reflected in the eyes of the dogs. The pictures were taken with a phantom camera at 1000 fps, serving to emphasize every single muscle and every single movement of the fur in especially appealing fashion, and imparting a special sense of vitality to the animals.
- Client Pedigree
- Ad Agency TBWA, Toronto
- Art Director Steph Mackie
- Copywriter Mark Biernacki
- Production Company Imported Artists, Toronto
- Director Bob Purman
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