Drinking beer is all fun and games until you have to pee for the first
time while on a night out. And, once you open up that pot, it is a neverending
stream. What if you could turn that negative into something
amazing – not only for you but also for the planet? Global warming is
a threat, as we all know, and all the fridges that keep our beers cold
are not really helping. That’s why Adnams decided to use a technology
to turn urine into electricity to create special urinals that power the
fridges at all of its pubs and inns. So by peeing more you are actually
keeping your beers cold while also reducing your CO2 footprint. Pee
power come true!

Darre van Dijk: “Beers have to be served cold, and all those fridges
needed to keep them chilled aren’t really great for global warming. But
by drinking beers you have to go pee all the time. What if pee could chill
your beers ….? How today’s innovative tech can stimulate ideas like this
is insane and amazing at the same time. ”