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Pen Project

AlmapBBDO, Sao Paulo

[4.17.177]

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A smart pen for designers that is linked interactively to the database
of Getty Images. Sketching or scribbling on a pad activates the image
recognition function on the phone or computer screen, making searches
for related image material easy and 60 per cent faster.

Hugo Veiga: “A magical innovation and new approach to image searches.
Some may question its real utility but you can’t dispute its wow factor.
Love it.”

More: AlmapBBDO Sao Paulo

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A smart pen for designers that is linked interactively to the database
of Getty Images. Sketching or scribbling on a pad activates the image
recognition function on the phone or computer screen, making searches
for related image material easy and 60 per cent faster.

Hugo Veiga: “A magical innovation and new approach to image searches.
Some may question its real utility but you can’t dispute its wow factor.
Love it.”

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