Pen Project
AlmapBBDO, Sao Paulo
[4.17.177]
More Info
A smart pen for designers that is linked interactively to the database
of Getty Images. Sketching or scribbling on a pad activates the image
recognition function on the phone or computer screen, making searches
for related image material easy and 60 per cent faster.
Hugo Veiga: “A magical innovation and new approach to image searches.
Some may question its real utility but you can’t dispute its wow factor.
Love it.”
- Client Getty Images
- Ad Agency AlmapBBDO, Sao Paulo
- Creative Director Bruno Prosperi, Benjamin Yung Junior, Marcelo Nogueira, André Gola, Pernil
- Art Director Francis Alan
- Copywriter Gustavo Tasselli
More: AlmapBBDO Sao Paulo
More: Getty Images
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