From the bookshelf of Ilara Rovera.
The new campaign for Penguin borrows real classic books from the libraries of their owners – authors, artists, scientists, musicians and book lovers worldwide – to show the connection readers have to their books. There have been over 400 posters across the London Underground, a digital campaign advertised across social media and flyposting in key cities around the UK. The posters include recommendations from Ali Smith, Elif Shafak, David Gentleman and Kate Tempest, among others, but the books themselves are the stars of the campaign.