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Penny Markt
Serviceplan Campaign 3 GmbH
[6.18.004]
More Info
Penny “The Path”#
A kind of a different Christmas spot touching on a subject that generally gets ignored in the festive season, namely the difficulties of family relationships. It opens on a fight between mother and daughter and leaves the viewer clueless right up until the very end. The takeout, however, is that love always pays off, no matter how bumpy or thorny the road.
- Client Penny Markt
- Ad Agency Serviceplan Campaign 3 GmbH
- Creative Director Christoph Everke
- Art Director Marie Sophie Legat
- Copywriter Henrik Pfeiffer
- Production Company Neverest, Muenchen, Stink, Berlin
- Director Chiara Graymayr
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