This campaign, a collaboration between Media Monks and Google
Mexico, won a Gold Lion at Cannes this year, and well deserved too,
as it allows travelers to experience the place they would like to visit
through the eyes of the people actually living there. You just visit their
savvy site, select a person as a destination, and watch a dynamic video
of the place where they live. Based on the information you can gather,
you can create your own individualized ticket.

Paco Conde: “So simple and insightful that it makes me jealous. While
other airlines sell tickets that go from one city to another, Aeromexico
tells us that travelling is as much about people as it is about locations.
So, they changed the game by giving travellers the chance to book tickets
from ‘Andrew to Sarah’ or ‘Manuel to Maria’.”