ONLINE ONLY

The City of Port Adelaide Enfield is unique in every sense of the word – from its traditional owners to becoming the gateway to trade and commerce in South Australia. Today, its rich history still runs deep and wide across the 52 suburbs that reside within its borders, and it’s become home to over 133,000 South Australians.

Our task was to uncover its heart and soul, so we rolled up our sleeves (just like those of yesteryear) and started working on the very fabric that makes PAE. With a history as rich and storied as the City of Port Adelaide Enfield, we discovered a real and authentic truth – it’s a city, made by the people, loved by the people.

The campaign focused on the vibrancy of the local community in PAE, using bus shelters, billboards, and spaces in retail and business areas to reach those who live, work, and play within this dynamic district.