Pepe I, II, II & IV [00:20]# A usual idea aiming to etch the unknown Pepe brand of jeans on the minds of Australian consumers: some weird graphics, a frantic mime, a man accidentally tearing off his ear while musing out aloud “Pepe? Pepe?” and, finally, a clothes hangar turning into a question mark. And the defiant endline: “We haven’t heard of you either.”