Pepe “Wears Pepe” [00:30]# Another commercial directed by the “enfant terrible” of the British advertising scene, Tony Kaye. It presents a sequence of more or less scurrilous types, all asking the same question: “Where’s Pepe”. As it turns out, they have in fact been saying “Wears Pepe”. “They all do”, informs us the super at the very end, attesting to the popularity of this brand of jeans.