Peperami “Cuddly Toy” [00:30]# A new spot in the highly successful campaign featuring the aggressive, edgy little Peperami sausage. Here, he stares at his reflection in the bathroom mirror, and peels off his Peperami skin to find a fluorescent pink fur beneath it. “I’m a cuddly toy!” he realizes with horror. Cut to Peperami suddenly waking in bed. “Ahh, what a nightmare!” “Peperami. It’s a bit of an animal.”