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Peperami

DLKW Lowe, London

[4.94.095]

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“Kebab” + “Wimp” [00:30]# Two commercial from the continuation of last year´s cheeky and highly successful campaign for Peperami sausages. The claim, “It´s a bit of an animal,” is, once again, demonstrated quite violently. In “Kebab,” a look into the production line at Peperami sausages shows a more mild-mannered Peperami sausage appearing on the conveyor belt along with his savage confreres. It gets promptly stomped to mush and finds itself as part of a kebab. In “Wimp,” a halfeaten Peperami sausage drags itself up a street shouting, “What´s the matter wtih you, you wimp? Why don´t you finish me off? Too spicy for you?”

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"Kebab" + "Wimp" [00:30]# Two commercial from the continuation of last year´s cheeky and highly successful campaign for Peperami sausages. The claim, "It´s a bit of an animal," is, once again, demonstrated quite violently. In "Kebab," a look into the production line at Peperami sausages shows a more mild-mannered Peperami sausage appearing on the conveyor belt along with his savage confreres. It gets promptly stomped to mush and finds itself as part of a kebab. In "Wimp," a halfeaten Peperami sausage drags itself up a street shouting, "What´s the matter wtih you, you wimp? Why don´t you finish me off? Too spicy for you?"

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