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CLM BBDO, Paris

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“Sumo” [01:00]#
Soccer pros training for the World Cup in Japan are challenged to a game by a team of sumo wrestlers. The prize? A cooler full of Pepsi. The pros may have style and finesse, but the sumos are also well trained. In a further spot with a far-eastern theme, a young boy enters a temple to learn the ways of the fighting monks. At the beginning, it seems that he will never attain the skills needed to join the order. Yet, by the time he becomes a young man, his kung fu skills have reached near perfection. Only one last puzzle remains to unlock the secrets of the order. Pepsi is the secret – spontaneous enlightenment in the Zen tradition.

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"Sumo" [01:00]# Soccer pros training for the World Cup in Japan are challenged to a game by a team of sumo wrestlers. The prize? A cooler full of Pepsi. The pros may have style and finesse, but the sumos are also well trained. In a further spot with a far-eastern theme, a young boy enters a temple to learn the ways of the fighting monks. At the beginning, it seems that he will never attain the skills needed to join the order. Yet, by the time he becomes a young man, his kung fu skills have reached near perfection. Only one last puzzle remains to unlock the secrets of the order. Pepsi is the secret - spontaneous enlightenment in the Zen tradition.

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