Pepsi “Matriarch” [01:00]# The 102-year old matriarch of a Sicilian town talks about her beverage of choice and professes it to be Coca-Cola. Pepsi is only for the young crazy kids, “and what do they know?” Cut to the “young and crazy” kids – a bunch of octogenarians out in the yord, drinking Pepsi and listening to rock music on a transistor radio. “Turn it down,” the
irascible old woman screams at them. So they just turn it up a little more. Claim: Pepsi. The choice of a new generation