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CLM BBDO, Paris

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Pepsi “Elephant Tower” (01:00)# Nowadays, snake-charming no longer presents that much of a challenge. It’s a lot harder to get several elephants to voluntarily pile up one on top of the other, though. Not to mention the fact that the young elephant-man has only just turned 12 when he starts to engage in this activity. But his secret proves his undoing when another young boy finds out and wins the elephants over.

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Pepsi "Elephant Tower" (01:00)# Nowadays, snake-charming no longer presents that much of a challenge. It's a lot harder to get several elephants to voluntarily pile up one on top of the other, though. Not to mention the fact that the young elephant-man has only just turned 12 when he starts to engage in this activity. But his secret proves his undoing when another young boy finds out and wins the elephants over.

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