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Pepsi

BBDO, Toronto

[4.05.134]

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Since the campaign for Pepsi launched, there has been no escaping the five-man team in white overalls bent on catching people in embarrassing situations. True to the “Get spotted and win” watchword, they prove, in these two spots, that they have a genuine talent for turning up at just the wrong moment. The musician in the underground car park desperately trying to wrench the mike stand out of the back seat, only to then ram it into the side of the car next to hers, can hardly believe her eyes when the megaphone goes on and she is loudly applauded on her win. There is even less chance to hide from the penetrating gaze of the crew for the girl trying to creep into her room via a balcony door to prevent her parents finding out about her nocturnal escapades. A quick sip of Pepsi … and there is the megaphone once again.

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Since the campaign for Pepsi launched, there has been no escaping the five-man team in white overalls bent on catching people in embarrassing situations. True to the “Get spotted and win” watchword, they prove, in these two spots, that they have a genuine talent for turning up at just the wrong moment. The musician in the underground car park desperately trying to wrench the mike stand out of the back seat, only to then ram it into the side of the car next to hers, can hardly believe her eyes when the megaphone goes on and she is loudly applauded on her win. There is even less chance to hide from the penetrating gaze of the crew for the girl trying to creep into her room via a balcony door to prevent her parents finding out about her nocturnal escapades. A quick sip of Pepsi ... and there is the megaphone once again.

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