Pepsi commercials from France have, for some time now, presented rather spectacular scenarios, e.g. 2 year’s ago effort featuring the builders high above the streets of Manhattan. This time around, and for Pepsi MAX, they’re not only spectacular but also funny. “Don’t worry. There’s no sugar” is the strapline which, in the first commercial, is offered to a young white-collar worker who, in all likelihood, is worrying about a quite different thing: as a result of a dare with his colleagues, he finds himself affixed to the glassy outside of a skyscraper and, with suction pads and by force of gravity, is making his way down – floor by floor, window by window.