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Pepsi

CLM BBDO, Paris

[3.06.017]

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This new Pepsi spot unites so many
hoary old clichés in a camp, knowing
manner, yet somehow manages to package
them all into a zany advertising
extravaganza. We get famous soccer
players kicking their ball around in a
Oktoberfest-type tent where buxomy
girls in dirndls serve huge glasses of
Pepsi instead of beer, there’s a band up
on the stage and dancers dressed in
Bavarian lederhosen, and they all perform
to that famous German ditty called
“Da Da Da.” Has to be seen to be believed.

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This new Pepsi spot unites so many hoary old clichés in a camp, knowing manner, yet somehow manages to package them all into a zany advertising extravaganza. We get famous soccer players kicking their ball around in a Oktoberfest-type tent where buxomy girls in dirndls serve huge glasses of Pepsi instead of beer, there’s a band up on the stage and dancers dressed in Bavarian lederhosen, and they all perform to that famous German ditty called “Da Da Da.” Has to be seen to be believed.

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