Pepsi “Destinies” (01:00) #
A spot for Pepsi taglined: “Life offers endless possibilities.” Using the split-screen
technique to feature six different images,
the story begins when the young protagonist takes a sip from his can. In the first
image, a ball rolling by inspires him to
engage in a game of soccer, while in the
second he stops off at a music joint for
some serious rocking, and in the third he
helps a girl pick up a few things she has
dropped. The loot bagged by a thief running by him in the fourth shot proves to
be his undoing, yet the limo drive in the
next window turns him into the star attraction. Pay-off: “Taste. Experience. Play.
Live. More.”